Why the Abacus?
Abacus Data Inc. was established to be a different kind of research firm. Although our team adheres to the highest standards of research methodology, our mission is inspired by a set of values we share with the abacus.
- History – The abacus has been used for thousands of years all over the world. It is a tried and tested tool for calculating arithmetic functions. Our team are experts in multiple research methods and cut no corners when it comes to ensuring reliability and validity in all our work.
- Universality – The abacus has crossed borders and cultures. In almost every culture, in every land, some form of the abacus has been used in mathematics. When it comes to research, solid methodology is the cornerstone to results that clarify concepts and identify opportunities for progress. Regardless of topic, organization, problem, or language, our clients benefit from our commitment to high quality research and a keen focus on going deeper in our analyses.
- Simplicity – For many children, the abacus is their first introduction to math. Although we recommend the use of advanced analytics, our clients expect accessible findings and recommendations that can be used to make better decisions.
- Transparency – On an abacus, you can see the beads, move them yourself and see how they add up. There is no black box where data goes in and results come out. At Abacus Data, our clients can expect the same type of transparency from our work. We will not make recommendations that are not backed up by data. We disclose how data was collected and what analyses were used to derive conclusions.
- Data that makes you think – An abacus is not a numbers machine. It relies on the human brain for action. At Abacus Data, we don’t just collect data and produce a set of charts. Our research approach produces more focused, accurate, and useful data and our fresh perspective delivers new insights to that help our clients achieve their short- and long-term goals.
Abacus Data sticks to the fundamentals of data collection and analysis but adds a fresh perspective to achieve useful insights.
