Thoughtful, curious, fast and friendly.

Abacus Data is an innovative, fast growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.


About Abacus

Having conducted research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm.

We have the capacity to conduct surveys, focus groups (on- and offline), membership surveys, elite and stakeholder consultations, and build online research communities.

Our team combines the experience of our Chairman Bruce Anderson, one of Canada’s leading research executives for two decades, with the energy, creativity and research expertise of CEO David Coletto, PhD.

We all value integrity, hard work, and creativity believing good research insights come from an intense focus on our clients, rigourous methods, and occasionally challenging convention.

Whether it is a public opinion study on a challenging issue or consumer research on likelihood to recommend, our team has the experience and energy to deliver deep insights on-time, on-budget, and with creative perspective.

Our Team