Crystal Ball Gazing for 2019

By Bruce Anderson & David Coletto As 2018 wraped up we asked Canadians to tell us how likely and how desirable a series of possible events would be in the coming year. Here’s what the results revealed: HOPES FOR 2019 • Almost everyone hopes for a scientific or technological breakthrough that can accelerate progress in

Millennials: Where will they go?

By Devlyn Lalonde As we enter into a new year, we turn our gaze to the future of the millennial generation. January 1st doesn’t just mark the beginning of another year; it marks the first time that boomers will not hold the plurality of decision-making power in a Canadian election. With the average life expectancy

Millennials and technology: Their digital nativity

By Oksana Kishchuk As we reflect on millennials over the past year, I think it only makes sense to share some of the reflections we collected from Millennials in our latest Canadian Millennials Report this June. One of the most repeated hallmarks of this generation is how technology has been engrained in their daily lives. Many

What’s in a word?

By Oksana Kishchuk Millennials. It is a term that we hear a lot online, and in the news, and around the office here at Abacus Data. According to Forbes, the word ‘millennial’ was first used to describe this generation in 1991. In the book titled, ‘Generations’, historians Neil Howe and William Straus discussed “generational personalities”, where

What makes a millennial?

By Devlyn Lalonde To kick off our millennial year in review we start by looking at the subject of our discussion: the millennials. Most of our regular readers you will know that millennials are a generational cohort born between the years of 1980 and 2000. In Canada, millennials make up just a little over a

Trudeau, Scheer, or Singh: Who would most likely…

By Bruce Anderson & David Coletto How people think about political leaders has to do with a lot of factors, well beyond their policy positions. Voters develop a sense of what kind of person they are, whether they can be trusted in different ways. To help shed light on how Canadians are thinking about the

Assessment of the Trudeau Government at Year End

By Bruce Anderson & David Coletto OVERALL APPROVAL OF THE TRUDEAU GOVERNMENT Across the country, 42% approve of the performance of the Trudeau government, and 39% disapprove. Approval is down 3 points since November while disapproval is up five points. Since March 2018, the government’s approval rating has hovered between 42% and 45% with disapproval

Canada’s political mood as 2018 comes to an end

By Bruce Anderson & David Coletto As we close out 2018 and look to 2019, we surveyed 2,000 Canadian adults and explored their views on federal politics and how they were feeling about the direction of the country. Here’s the first of a series of releases, detailing what we found: DIRECTION OF THE COUNTRY By

Abacus Data is Looking for an Intern

Winter Semester Internship Location: Ottawa, ON Description: 12 to 15 hours per week, from early January to mid-April, possibility of turning into a summer position. Compensation: $18/hour  Role: Abacus Data is looking for an energetic, self-starting university student who is looking for an internship based in Ottawa to support the senior research team.  As a

Charities in trouble? How millennials are changing how we give

By Devlyn Lalonde If you are a charity you may be looking at the next generation of donors and scratching your head. You might have seen contradictory articles, telling you that millennials are both the most and the least charitable generations in modern history.  Much has been written about this subject and the answers to

Good Decisions Require Good Data.