Archive for October 31st, 2012

Marketing: Cause Marketing in Canada

October 31, 2012 by Abacus | Categories: Polls

In partnership with the Corporate and Community Social Responsibility Conference at Algonquin College and Branding For Good, Abacus Data conducted a national representative survey of 1,028 Canadians on issues around cause marketing and social responsibility. Abacus Data’s survey of 1,208 Canadians found that Canadians are interested in knowing how companies are contributing to their communities [...]

Let’s talk about Millennials and CSR

October 31, 2012 by Abacus | Categories: Blog

On November 6, I am will be chairing a panel at the Corporate and Community Social Responsibility Conference at Algonquin College. This is the 5th annual CCSR Conference which is brings together CSR leaders in business, non-profits, and government to discuss and showcase excellence in corporate social responsibility. The objective of our session is to discuss Canada’s [...]