Archive for April, 2011

Gaming for Marketing or EVEN Market Research?! – An Interview with Andrew Matlock from Industry Games

April 29, 2011 by Sean Copeland | Categories: expert interview

Have you ever wanted to have a game developed for a marketing campaign, a website, or maybe even some next generation market research project? Today’s interview is with Andrew Matlock, CEO & Creative at Industry Corporation, a company that does anything and everything involved in the game creating process. Some of you may have heard [...]

Trying to explain the NDP surge

April 27, 2011 by David | Categories: Blog

The NDP and Jack Layton are up in the polls.  Multiple polls have confirmed it so we can now conclude it is real.  The trend chart (averages 2 days of all polls released) below shows that while their support dipped early on in the campaign, the NDP quickly surpassed the Liberals and their growth continues [...]

Each Major Political Party Faces Hurdles to Grow Support

April 21, 2011 by David | Categories: Polls

A new poll from Ottawa-based Abacus Data finds that each major faces hurdles to expanding its support in the remaining days of the campaign. Respondents were asked whether they agree or disagree with a number of statements related to the main political parties. The Conservative Party Canadians we interviewed were split about whether a Harper [...]

Party Leadership: Layton soars, Ignatieff jumps, Harper sticks.

April 20, 2011 by David | Categories: Polls

An election campaign provides voters with an opportunity to take a good look at the federal political party leaders.  With two weeks to go in the campaign, Ottawa-based polling firm Abacus Data asked Canadians how they felt about the leaders. Overall, NDP Leader Jack Layton is by far the most favoured federal leader in Canada.  [...]

Polygamy in Canada? Canadians say “No Way”

April 20, 2011 by Alex | Categories: Polls

With the British Columbia Supreme Court poised to render a decision on polygamy in the province, Abacus Data posed two questions to Canadians about this controversial subject. When asked whether polygamy should be legalized or remain banned, over two thirds of Canadians (68%) said they support continuing the ban.  Women were more likely than men [...]

Election Issues: The Economy and Ethics Top the List

April 19, 2011 by David | Categories: Polls

A new national survey by Ottawa-based Abacus Data finds when Canadians are given a list of specific election issues, managing the economy and government trust and ethics lead 12 other issues tested. Over six in ten respondents (65%) said that management of the economy would be very important to deciding who they would vote for [...]

The Hill Times: Canadians cool to nuclear power, but it’s a reality to many

April 18, 2011 by David | Categories: News

Since its inception, nuclear power has been a controversial topic among the public.

Lower Churchill Loan Guarantee Gets ‘Thumbs Up’ from Canadians

April 18, 2011 by David | Categories: Polls

A new national survey by Ottawa-based Abacus Data finds that a majority of Canadians support the plan for the federal government to provide a loan guarantee of $4 billion to help support the Lower Churchill River hydro-electric project. Nationally, 63% of Canadians supported the plan to guarantee the loan, while 20% were opposed.  Support was [...]

Tories lead by 8 as the campaign enters final two weeks

April 18, 2011 by David | Categories: Polls

A new national survey by Ottawa-based Abacus Data finds that the Conservative Party holds an 8-point lead over the Liberal Party with two weeks left to go in the campaign Nationally, the Conservative Party was the choice of 37% of decided voters while 29% of Canadians said they would vote Liberal.  The NDP was at [...]

Hill Times: Political parties strategically targeting TV ads to specific demographics

April 11, 2011 by David | Categories: News

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